A pilot of the research phase of Who cares what you wear? was presented within the context of the Open Mic Night program during FASHIONCLASH Festival 2021. The pilot was created by director Mayke Roels in collaboration with Nina Willems, and with actresses Ilse Geilen and Aline Cornelissen.
‘Who cares what you wear?’ is an interactive educational theater performance for young people with the aim of drawing attention to issues in the field of fashion and sustainability. Young people (aged 9 – 17) are increasingly concerned with their own identity, clothes are part of that. However, the relationship between clothing and climate change is hardly made. They often receive a clothing allowance for the first time, so they can make their own choices about what and how they consume. This turning point makes them an interesting participant in the dialogue about the clothing industry. It's an opportunity where their minds are open to the subject of clothing, consumerism, and choice.
Mayke & Nina interviewed by ARIAH LESTER
Photo: Laura Knipsael
Performance during FASHIONCLASH Festival 2021
Photo: Laura Knipsael
Pilot presentation for young students in school pupils