Thear

ÂNIMA

Thear is an independent fashion brand from Goiás, created by designer Theodora Alexandre, that weaves cultural identity, innovation, and craftsmanship into unique collections. Deeply rooted in Brazilian culture and the Cerrado biome, the brand values slow, responsible, and handmade processes that transform garments into poetic, artistic, and social expressions. Each creation is conceived as both clothing and performance, crossing boundaries between body, art, and nature. Presented on important national runways, Thear stands out for authenticity, diversity, and cultural impact, offering fashion that is not only aesthetic but also a powerful voice of Brazilian identity and contemporary creativity.

‘ÂNIMA’ is vital breath: what endures when the body dissolves. Inspired by the Cerrado, where life is reborn amid aridity, the collection celebrates roots, memories, and affections. Handwoven, each piece is a subtle skin between body and nature, unveiling the collective soul that resists and creates. Cotton tulle evokes breath; crochet and macramé, traditions passed across generations; Cerrado masks emerge from fibers, roots, seeds, and dried flowers. The palette moves from ethereal white to charcoal, bursting into red and lilac blossoms. With an original and authorial soundtrack, ÂNIMA is ritual: to wear the invisible, the soul.