Success Stories

GARCIABELLO

Juliana Garcia Bello is an Argentinian designer based in Arnhem, The Netherlands. She graduated as a Fashion Designer in 2013 and received a postgraduate of Sports Clothing in 2017, both at the Faculty of Architecture, Design and Urban planning (FADU) at Buenos Aires University.

Juliana created her first collection together with her grandmother Dora in 2017. With this collection, Juliana won the Fashion Makes Sense Award Jury prize during FASHIONCLASH Festival in 2019 and it also landed her a spot as one of the finalists of the Redress Design Award 2020. “It was an incredible opportunity. FASHIONCLASH is a community of friendly and hard-working people. I felt very comfortable and grateful (…) The gesture of companionship and accompaniment was very significant for me.” Participating in both events gave Juliana international visibility. “It opened a door for me to new projects.” 

That same collection laid the foundations for her sustainable clothing brand GARCIABELLO. Juliana is able to make almost everything herself, because she works on a small scale, technique developed based on up-cycling and reconstruction methods. “We work at a humane and unhurried time, and with a small stock. Each piece is genderless and its size adapts to different body builds.”

In 10 years’ time Juliana would like to see herself working in her own workshop, surrounded by a team. She dreams of a world where there is more awareness for natural resources and fairness regarding people's work.