Birutė Mažeikaitė

Winners Fashion Makes Sense Award 2017

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MUKASHI MUKASHI by Birutė Mažeikaitė won the Fashion Makes Sense Award jury prize.Berlin based designer is awarded with a cash prize of €2.500,- to develop a new sustainable collection that will be presented during FASHIONCLASH Festival 2018. The audience award OF €500, (result of the most online and offline votes), went to Maastricht based knitwear label STRIKKS.

The awards have been presented on October 12 by Daan Prevoo, deputy of the Province of Limburg. Fashion Makes Sense Award is presented during Dutch Earth Week that took place from 10 -14 October 2017 for the first time.

In addition, Forza Fashion House organized a Sustainable Fashion Falk during the award ceremony. The talk, moderated by Elise Crutzen (fashion editor and writer) featured presentations by Jasmien Wynants and Carry Somers.

The jury, consisting of Carry Somers (founder Fashion Revolution), Desiree Kleinen (Ree projects) Jasmien Wynants (Flanders DC/Close the loop) and fashion designer Elsien Gringhuis, was unanimous about the work of Birutė Mažeikaitė and the potential of her sustainable brand MUKASHI MUKASHI.

Jury Award Birutė Mažeikaitė label name ‘MUKASHI MUKASHI’Birutė Mažeikaitė is the Japanese translation for once upon a time… According to her every collection is a new story to be told. Her designs are intended to make a person feel unique, protected and powerful. Under society’s pressure people often treat fashion as something they inherited and not as something they choose by themselves. We are acting to what is told instead of choosing what we really want. This current collection is about the inner battle between wanting to be unique and wanting to fit in. She prefers to produce her own work because she truly enjoys the process of creating and it helps her to come up with unique fabric manipulations.

 

Audience Award STRIKKS is a design studio creating knitted textiles for its own brand and in commission. It’s a lab for research of all possibilities in knitting and production processes. Co-creation with other designers, architects and companies is their drive. STRIKKS thinks it’s important that you are aware of their clothes and production. That’s why they are investigating a new way of making fashion: a sustainable collection in which personalization has the lead. With an interactive method, they aim to engage you in the design process and give you more freedom of choice and better fit. Tailor-made fashion, digitally knitted, on demand and on the spot. This engagement is key for creating emotional value for clothing and it leads to longer wear.

FMSA 2017 FINALISTS 1. CHAIN. 2. investigation 8 3. JUDITHvanvliet 4. MUKASHI MUKASHI 5. PAVERT 6. Ridicule 7. STRIKKS 8. Studio M.E.N. 9. Vera de Pont 10. VERENA KLEIN

Fashion Makes Sense Award is a project by FASHIONCLASH, made possible thanks to support of Province of Limburg. The 9th edition of FASHIONCLASH Festival was dedicated to the theme ‘Fashion Makes Sense’, in which the focus was on the senses and the sense making in relation to fashion. The theme shed light on sustainability in fashion, by giving a stage to initiatives and designers and creating a dialogue between the audience and the fashion industry. With ‘Fashion Makes Sense’ FASHIONCLASH wants to excite young designers, the fashion industry and the audience and create awareness about sustainability in fashion. Fashion is of upmost importance in the economy, society, art, and creativity and for each of us. But, it has a downside: the impact on the environment, the exploitation on workers and the influence on our self-esteem. What is the importance of fashion in our society and how can fashion contribute to a better world and welfare.

 

Fashion Makes Sense Award 2017

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Fashion Makes Sense Award 2017An award for young, conscious new generation designers with innovative ideas for sustainability

FASHIONCLASH presents, in collaboration with Province Limburg, the ‘Fashion Makes Sense Award’, a stimulation award for conscious young designers. The Fashion Makes Sense award is awarded during the Dutch Earth Week (October 2017) in Maastricht. Out of the finalists, a jury will choose the winner that’ll be rewarded with a money prize of €2.500. This prize will be used to produce a sustainable collection, which will be presented during FASHIONCLASH Festival 2018. In addition, an audience winner will be chosen, this winner will receive a cash prize of €500.

FMSA Expo + Talk The Fashion Makes Sense Award Exhibition will be held in Maastricht, from the 6th until the 14th of October 2017 at Forza Fashion House. The Award Ceremony will be held in the evening of 12th of October. On this evening there will be a talk with Carry Somers, the founder of Fashion Revolution and Jasmien Wynants (Flanders DC)

FMSA Expo 6 October - 14 October: free entrance Openinghours:  12:00 – 16:00

FMSA Talk + Award Ceremony 12 October invitation only 19:30 - 21:00 | Talk with Carry Somers (founder of Fashion Revolution) and Jasmien Wynants (Flanders DC, Close the Loop). Moderated by Elise Crutzen 21:30 | Award ceremony

LIVE STREAM You can also follow the ceremony LIVE via social media: (facebook.com/fashionclashfestival, Instagram @fashionclash_festival)

Location: Forza Fashion House 2nd floor of the LABgebouw at Het Radium, Lage Frontweg 2c

Vote & Win Tickets The voting for the audience award prize will run online via facebook from the 4th until the 11th of October and offline voting from the 6th until the 12th of October at the Fashion Makes Sense Award Exhibition. By voting you can make chance to win tickets for the Award Ceremony + Talk.

Fashion Makes Sense The 9th edition of FASHIONCLASH Festival was dedicated to the theme ‘Fashion Makes Sense’, in which the focus was on the senses and the sense making in relation to fashion. The theme shed light on sustainability in fashion, by giving a stage to initiatives and designers and creating a dialogue between the audience and the fashion industry.

With ‘Fashion Makes Sense’ FASHIONCLASH wants to excite young designers, the fashion industry and the audience and create awareness about sustainability in fashion. Fashion is of upmost importance in the economy, society, art, and creativity and for each of us. But, it has a downside: the impact on the environment, the exploitation on workers and the influence on our self-esteem. What is the importance of fashion in our society and how can fashion contribute to a better world and welfare.

FASHIONCLASH has the ambition to develop ‘Fashion Makes Sense to a returning part of the yearly FASHIONCLASH Festival and it is their aim to create awareness around this topic.

With an annual prize, FASHIONCLASH wants to introduce the ‘Fashion Makes Sense’ jury award and the ‘Fashion Makes Sense audience award. A prize for a promising fashion talent, that’ll have a relevant and innovative idea on the awareness and innovation around sustainability.

VOTE FOR THE SUSTAINABLE FUTURE OF FASHION. YOUR FOR YOUR FAVORITE DESIGNERS.

Watch this video and discover their ideas for sustainable fashion.

Vote online: Go to Facebook page and LIKE your favorite designer (online voting is possible from 4 - 11 October) Vote offline: Visit the EXPO at Forza Fashion House Maastricht (6 - 14 October) take a closer look at the work and vote

 

  1. CHAIN.
  2. investigation 8
  3. JUDITHvanvliet
  4. MUKASHI MUKASHI
  5. PAVERT
  6. Ridicule
  7. STRIKKS
  8. Studio MEN
  9. Vera de Pont
  10. VERENA KLEIN
  • photography: Sem Shayne

 

 

 

 

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