ACT! CUT! PLAY! Fashion Films by dance, theatre, fashion and film makers

Act! Cut! Play! is an interdisciplinary talent development project that has the ambition to lift the quality of fashion films to a higher level. Three teams existing of a designer, theatre maker, and filmmaker from either the Netherlands or Flanders, were challenged to work together to investigate the possibilities and boundaries of their disciplines and the provided ‘format’ of the fashion film. With the incorporation of a theatre maker, the three teams were challenged to make the narrative an important element within the films. The result: three brand new interdisciplinary fashion films.

Act! Cut! Play! is an initiative of FASHIONCLASH, Flemish Arts Centre De Brakke Grond and MoMu – ModeMuseum Provincie Antwerpen

These interdisciplinary teams collaborated on the development of three short fashion films from start to end. Previously, fashion films were mostly used by brands as a moving lookbook for their new collections. Over the course of the last years the fashion film has been on the rise: fashion film festivals are popping up across the globe. The films are becoming more innovative and visually striking, but what stands out is that in both national as well as international fashion films the narrative is under developed, and subordinate to its visual qualities. This is precisely what makes this an excellent opportunity to combine fashion, theatre and film and mold it into the right shape.


Team 1 - Film: ‘Your approval is not essential’ Scheuller de Waal (fashion designers - Philipp Schueller en Rens de Waal) Jelena Kostić (choreographer) Leen Michiels (filmmaker, MosoTheCat)

Team 2 – Film: ‘The Parallel Pyramid Platform’ Studio Dennis Vanderbroeck (performer) Daniel van Hauten (filmmaker, Wedovoodoo.Tv) Emmanuel A. Ryngaert (modeontwerper)

Team 3 – Film ‘iii’ Suze Milius (theatremaker, House Crying Yellow Tears) Marie-Sophie Beinke (fashion designer) Femke Huurdeman (filmmaker)

Screenings Premiere: 16 December 2016 at Lumière Cinema in Maastricht
28 January: Mercedes-Benz Fashion Week Amsterdam at Westerunie >
26 – 29 January 2017 in De Brakke Grond >
9 February: De Studio in Antwerp
16 -20 March 2017 Cinedans Amsterdam
25 March / 25 April: Chengdu China
29 June – 2 July 2017 FASHIONCLASH Festival Maastricht
3 +4  November 2017 FFFF FASHIONCLASH Fashion Film Festival Maastricht

This project is initiated by Vlaams Cultuurhuis de Brakke Grond, FASHIONCLASH (Maastricht) and MoMu (Antwerp) and in cooperation with Cinedans (Amsterdam) and Mercedes-Benz Fashion Week Amsterdam.

The project is possible thanks to generous support of Creative Industries Fund NL, Fonds Podiumkunsten and Fonds 21.

campaign: photo by Lonneke van der Palen | graphic design by Studio Noto

Teaser made by WEDOVOODOO.TV



Making of Docu by Kris van Loon