Marlou Breuls

FASHIONCLASH Chengdu - Future of Fashion


FASHIONCLASH CHENGDU 2017 24 March – 23 April 2017, Chengdu, China

In March and April of 2017, Maastricht-based interdisciplinary fashion platform FASHIONCLASH, joined forces with Chinese partners Punch Me, Cross Lab and Dutch-Chinese organization About Asia to introduce “FASHIONCLASH 2017: Future of Fashion” in Chengdu. After a successful first exhibition of FASHIONCLASH in China (2015), as part of an exchange program between the cities of Maastricht (Netherlands) and Chengdu (Sichuan, China), FASHIONCLASH presented a larger, more comprehensive and complete story at the newly opened “Future Center” in downtown Chengdu from 24 March until 23 April.

Future of Fashion ‘Future of Fashion’ is a multidisciplinary exhibition composed of work of over 30 emerging designers and artists from The Netherlands and Flanders. The exhibition represents a broad spectrum of fashion design aesthetics, visions and various approaches to fashion. The presented work stands out for its concept, experimental material and textile, innovative shapes and tailoring. In addition to fashion the exhibition featured screenings of interdisciplinary fashion films and performances. Among the participants were award winning designers like Marlou Breuls and Nikki Duijst, avant-garde designers’ collective Das Leben Am Haverkamp and promising theatre makers like Lotte Milder and Milou van Duijnhoven. The selection of participants was an eclectic mix of designers that graduated from schools such as AMFI, ArtEZ Arnhem, MAFAD, KABK, Royal Academy of Fine Arts Antwerp and Theatre Academy Maastricht. FASHIONCLASH gathered a team of theatre performers that brought the exhibition alive. Studio Dennis Vanderbroeck created an overall concept that served as a platform to connect the physical space of the exhibition with performance space and engage interactions with the audience.

Partners In collaboration with the Chinese cultural initiative Punch Group and their cultural festival “PunchMe Art Festival”, FASHIONCLASH meets west China for the second time. The exhibition was staged in ‘Future Center’, an unfinished raw space within a building that perfectly fitted the spirit of the new generation designers and artists who are redefining the future with their visions. ‘Future of Fashion’ creations temporarily found their home in this space and inspired the audience with the potential that lays ahead. Anything is possible! Like in a labyrinth, FASHIONCLASH invited visitors to wander and get lost in imagination of the future fashion makers. The Chinese showcases of FASHIONCLASH were developed and initiated in close collaboration with About Asia; a Dutch-Chinese promoter of cultural and creative industries in west China.

Performance and Scenography Specially for the ‘Future of Fashion’, FASHIONCLASH gathered a team of theatre performers to develop performances that would bring the exhibition to life. Studio Dennis Vanderbroeck created an overall concept that served as a platform to connect the physical space of the exhibition with performance space and that would engage with the audience.

“The White Curtain Labyrinth” scenography concept designed by Studio Dennis Vanderbroeck for Future of Fashion, explored the idea of perceiving from a fixed perspective. On the one hand creating a highly aesthetic framed space with white pleated curtains and on the other hand visualizing a playful deconstructed space. Embracing the existing space and translating it to a performative spatial exhibition.

: Ailene van Elmpt, By vanharten, Annewil Ravensbergen, Anouk van Klaveren, Bluedenîmes, Christa van der Meer, Studio Dennis Vanderbroeck, Dewi Bekker, Ebby Port, NONOCAKE by Elke van Zuylen, Esther Haamke, Evie Cowan, Gino Anthonisse, Isis Elsa Fee, J.R. Sypkens Smit, Jivika Biervliet, Jorieke Tenbergen, JUDITHvanvliet, Kaho To, LAU – by Laura Verdonk, Lisa Konno & Karin Vlug, Maarten van Mulken, Christina Albrecht & Marina van Dieren, STOP by Marketa Martiskova, Marlou Breuls, Nikki Duijst, Draga Dina, Peer Cox, Rosanne van Wijk, Sanna Schubert, Steven Vanderyt, Yanaika Nuyts.
Theatre performers:
Mami Izumi, Anthony van Gog, Lotte Milder, Milou van Duijnhoven. Overall direction and scenography: Studio Dennis Vanderbroeck.

Fashion films: ‘Time’ (Couzin and Maarten van Mulken) + Act! Cut! Play! films ‘Your approval is not essential’ (Scheuller de Waal, Jelena Kostić, Leen Michiels), ‘The Parallel Pyramid Platform’ (Studio Dennis Vanderbroeck, Daniel van Hauten, Emmanuel A. Ryngaert, ‘iii’ (Suze Milius, Marie-Sophie Beinke, Femke Huurdeman)
Details Opening: 24 March 2017, 20:00
Activities: 24, 25 March 2017
Exhibition: 24 March – 23 April 2017
Venue: Future Center Chengdu
Address: 成都市成华区东风路26号未来中心

FASHIONCLASH is an innovative, interdisciplinary development platform and international fashion network that focusses on supporting a new generation of designers and artists. Over the past ten years FASHIONCLASH has grown from a single project into an influential fashion statement by developing and organizing projects such as the annual 'FASHIONCLASH Festival' in Maastricht. The ‘clash’ in FASHIONCLASH represents the encounter between talent, cultures, artistic disciplines, the audience and fashion. FASHIONCLASH strongly believes that the art of fashion can stimulate critical debate about controversial issues in our society. By researching and questioning ‘fashion’ we learn to understand the psychology of human behaviour and its role in undermining stereotypes.

Note for editors/Credits
Attached campaign image credit: Gino Anthonisse_Photo_Lisandro Suriel

Press release in Dutch -> Release_Fashionclash Chengdu_DUTCH

Press contact: About Asia: Ivo Schalkwijk,
FASHIONCLASH: Branko Popovic,

FASHIONCLASH presents: Fashion Maastricht in Chengdu


Fashion Maastricht An exhibition curated by FASHIONCLASH

during the Dutch Days in Chengdu (23 - 28 September, 2015  Chengdu - China )

This multidisciplinary exhibition represents the quality of craftsmanship and a broad spectrum of fashion design aesthetics of talented designers who are linked to Maastricht by origin or education. The presented work stands out for its textile and material research, innovative tailoring or the conceptual approach. This exhibition gives a glimpse of authentic ideas offered by a new generation of visionaries that are shaping the new history of Maastricht, a city with a long tradition of arts and crafts and known for its sense of style, quality of life and dynamic cultural scene. Most of the featured designers are alumni of MAFAD, the Maastricht Academy of Fine Arts and Design. Among them you can see pieces of the 2015 fashion design graduates, a group of promising designers who present themselves under the name of 'About 11'. In addition to the exhibited fashion designs video's are on display showing highlights of the 7th edition of FASHIONCLASH Festival – The Gender edition - including the performance ' Tabula Rasa ' , developed by FASHIONCLASH in cooperation with dance company Project Sally Maastricht and designer Mieke Kockelkorn with the aim to provide the awareness of - and transcend conservative gender roles in our society. Tabula Rasa is a message of freedom. The theme of gender is also expressed in the performance ' The mutants' by Lotte Milder, a student at the famous Maastricht Theatre Academy. The surprising clash of fashion and textile design, video and performance offers an impression of the unique interdisciplinary approach of FASHIONCLASH.


Designers Anna Gregor, Ebby Port, Joelle Boers, Julia Aumann, Julia Schmitz, Linda Friesen, Marlou Breuls, Rachel Prijs, Reinder Schmidt, Renate Cuiper, Schueller de Waal, Strikks

Films FASHIONCLASH Festival 2015 by WEDOVOODOO.TV MAFAD Graduation Show 2015 by WEDOVOODOO.TV The Mutants by Lotte Milder Tabula Rasa 'Spectrum' Performance (choreography Martin Harriague, costume Mieke Kockelkorn)

This exhibition is made possible by the city of Maastricht and its policy 'Fashion Maastricht' and is curated by FASHIONCLASH.


Dutch Days coming to Chongqing and Chengdu this September

In September of this year, the Consulate-General in Chongqing and the Netherlands Business Support Office (NBSO) in Chengdu will organize “Dutch Days” in West China’s metropolises of Chongqing (16-20 September) and Chengdu (23-27 September). Chongqing is new territory for the Dutch Days, becoming the latest addition to the growing list of Chinese cities in which this series of Dutch events is hosted. In Chengdu, a first edition of Dutch Days Chengdu was already held successfully last year. The Dutch creative industries will play a leading role in both cities’ programmes. Coordination of the events in both cities is in the hands of the Dutch, West China-based, consultancy About Asia.

Maastricht Day Under the umbrella of the Dutch Days Chengdu, the city of Maastricht will also celebrate the third anniversary of its sister city relationship with Chengdu by organizing a Maastricht Day on 26 September. On this day, the city of Maastricht will showcase its cultural strengths with presentations, workshops, exhibitions and a film event.

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