In line with the theme of the campaign image for the 14th edition of FASHIONCLASH Festival, a number of workshops were organized where mostly young people (non-professionals) were invited to create their own mascots. Not like the typical mascots you see during sport games, but avant-garde creations that represent something each participant stands for and is passionate about.

Eventually, 16 different mascots were created during these workshops. The results of the workshops were presented during the Official Opening of FASHIONCLASH Festival at Lumiere Cinema on Friday 25 November. Toneelacademie directing student Nicole Pul was invited to select a group of performers and stage an interactive performance.

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All photos: Laura Knipsael

MASCOT was organized within the framework of Fashion Makes Sense program of FASHIONCLASH. Fashion Makes Sense is FASHIONCLASH's ongoing participation program from which projects are developed with a focus on social design, inclusion, education and collaboration of professionals and amateurs. In particular, attention is paid to the active participation of young people and marginalized target groups.