FASHIONCLASH SHOE DESIGN CHALLENGE - POWERED BY INVITO
In collaboration with Invito, FASHIONCLASH invited talent to develop a shoe concept where creativity and sustainability come together. The Shoe Design Challenge was born as a platform to contribute to the development of new design (fashion) talent.
On the 1st of October 2013 the jury came together at Museum aan het Vrijthof in Maastricht, where all the designs where exhibited. The jury, existing of Bas Kosters, Invito and FASHIONCLASH awarded three designers. Men's shoe design by Malou Fool and women's shoe design by Monique Schraven will be taken into production and will be sold in Invito stores in 2014. Chris van den Elzen received an honorable mention for his innovative and inspiring shoe design.
Malou Fool, Marleen Huijsmans, Lotte van de Laar, Judith van Vliet, Wendy van den Ham, Chris van den Elzen, Sarah El Mahi, Milou van den Berg, Monique Schraven and Milou Hillegers .
FASHIONCLASH SHOE DESIGN CHALLENGE powered by Invito
From June 6 to July 5, everyone can participate in the 'Shoe Design Challenge powered by Invito. Submissions to the Shoe Design Challenge will be judged on the product, the vision and sustainability. In addition, the focus will lay on ideas how to introduce and communicate the concept in the media. On July 11, ten designs will be chosen out of all the submissions, which will then be further developed under professional supervision by, among others, Invito. From there, three winners will be chosen in early September. The publicity concerning the Shoe Design Challenge powered by Invito contributes to the interest in the talent by professional colleagues and the general audience. Invito will take one or more winning designs into production.