For the 2021 FASHIONCLASH Festival campaign image, we invited video maker Luca Tichelman to create a hybrid campaign.
Luca developed a campaign that contains both static as moving images and video’s. She played with the idea of a hybrid festival platform and mixed manual set making and filmmaking techniques.
She collaborated with Leo van den Boorn, costume designer and head of the Opera Zuid costume department. Leo created the gold suit that is featured in the campaign.
Luca made three miniature sculptures. In all sculptures a golden suit plays the protagonist. We see how this golden suit finds its precious ticket to the festival. Second, we see the suit getting ready for the festival and at least we get to see how the world is filled with wonder and inspiration after being at the FASHIONCLASH festival 2021.
Luca graduated in 2017 from the performance course at Toneelacademie Maastricht (Theater Academy) and then continued her studies at the Royal Academy of Fine Arts in Ghent. She is currently pursuing a master's degree at the Piet Zwart Institute in Rotterdam. She has participated in FASHIONCLASH Festival a number of times, most recently with her short film 'Shirt Stories' during the digital edition of FASHIONCLASH Festival.
We spoke to Luca earlier this year in the FASHIONCLASH Success Stories podcast