Official campaign image for FASHIONCLASH Festival 2021

We are thrilled to announce the campaign image for the 13th edition of FASHIONCLASH Festival!

SAVE THE DATE: 26 – 28 November 2021

During the 3-day hybrid (ON- & OFFLINE program) festival, a new generation of designers and performing artists from all over the world are given the opportunity to show their work to a broad (inter)national audience. The program with exhibitions, fashion and theatre performances, talks, workshops and film screenings showcases projects that explore, contextualize and celebrate contemporary fashion culture.

The program consists of a selection from the submitted proposals and from the projects initiated by FASHIONCLASH itself that are being developed in co-production with other organizations.
FASHIONCLASH Festival is accessible to everyone through ticket sales and free activities. The program consists of online and offline presentations. More information about the program, participants and ticket sale will be announced in due time.

The campaign is developed in collaboration with filmmaker Luca Tichelman!

Luca made three miniature sculptures. In all sculptures a golden suit plays the protagonist.  We see how this golden suit finds its precious ticket to the festival. Second, we see the suit getting ready for the festival and at least we get to see how the world is filled with wonder and inspiration after being at the FASHIONCLASH festival 2021.  

Photography & concept: Luca Tichelman
Gold outfit: Leo van den Boorn
Video campaign sound: Dikkie Baan

Preview: Campaign image by Luca Tichelman

For the 2021 FASHIONCLASH Festival campaign image, we invited video maker Luca Tichelman to create a hybrid campaign.

Luca developed a campaign that contains both static as moving images and video’s. She played with the idea of a hybrid festival platform and mixed manual set making and filmmaking techniques.
She collaborated with Leo van den Boorn, costume designer and head of the Opera Zuid costume department. Leo created the gold suit that is featured in the campaign.

Luca made three miniature sculptures. In all sculptures a golden suit plays the protagonist.  We see how this golden suit finds its precious ticket to the festival. Second, we see the suit getting ready for the festival and at least we get to see how the world is filled with wonder and inspiration after being at the FASHIONCLASH festival 2021.  

Luca graduated in 2017 from the performance course at Toneelacademie Maastricht (Theater Academy) and then continued her studies at the Royal Academy of Fine Arts in Ghent. She is currently pursuing a master's degree at the Piet Zwart Institute in Rotterdam. She has participated in FASHIONCLASH Festival a number of times, most recently with her short film 'Shirt Stories' during the digital edition of FASHIONCLASH Festival.

We spoke to Luca earlier this year in the FASHIONCLASH Success Stories podcast