We are pleased to release the official campaign for the 14th edition of FASHIONCLASH Festival (25-27 November 2022)! As opposed to the previous editions of our festival campaigns, this year’s campaign is created inhouse by team FASHIONCLASH itself.
Click to enlarge images
Driven by the spirit of the FASHIONCLASH community – from volunteers to coaches to performers – this campaign is centered around the people who have played an important part in the existence and development of FASHIONCLASH Festival, going back to the early start in 2009. Needless to say, these people represent a bigger group of people.
Each individual is captured in a surreal locker room where they prepare themselves for the next game – the 14th edition of FASHIONCLASH Festival! Even though wearing a uniform, each individual is encouraged to portray their own identity in the image. FASHIONCLASH stimulates and empowers the creation of personal identity and strongly supports the uniqueness of each individual.
Giovanni has been a performative coach for many participants of The Clash House for years and will be standing on the sidelines again this year! “As a coach you actually spend a lot of time talking and trying to envision together with the designer you work with. The moment it really comes together is always magical. But last year, during TEUN’s show, everything came together at once - with the story and the outfits... We were all crying - that was really beautiful.”
Tiel has been a participant and volunteer in many FASHIONCLASH projects over the years and has become a true supporter of all of FASHIONCLASH’s endeavors. One of her favorite projects was FabricAge, a community project in which the techniques of textiles received extra attention. “It had a very connecting effect. It was held in the library where the techniques of weaving, embroidery and knitting were practiced. The great thing was the connection of all the people who could walk in without the fear of doing something wrong. That is always so important to me - how do you get people to be open and free, if they don't already know beforehand that they can do something wrong. That openness is also very important to FASHIONCLASH.”
Nieke experienced FASHIONCLASH Festival from various angles - as a participant when she was part of the MAFAD graduation show and eventually as a volunteer and employee. “My favorite memory is actually the backstage vibe before it's showtime. Everyone is so positive and creative and mostly looking forward to the show!”
Inspired by club fandom and club culture, with a strong reference to the sports world, we also designed our own FASHIONCLASH Festival merchandise - a scarf and a pair of socks - in collaboration with KNITWEAR LAB and VODDE.
In the coming months, this concept will be integrated in various multimedia expressions and program components surrounding FASHIONCLASH Festival.
To each and every member of the FASHIONCLASH community – you know who you are - we want to say; thank you for your ongoing support and your effort!
Campaign Image credits
Concept + Art Direction: FASHIONCLASH
Photography: Laura Knipsael
Video: Opulence
Team: Arnold, Denise, Dion, Ella, Giovanni, Laura K, Laura de W, Mami, Miep, Nieke, Philippe, Stephen, Tiel, Tom
Location: Studio Radium, Maastricht
About FASHIONCLASH Festival
During the 3-day festival, a new generation of designers and performing artists from all over the world are given the opportunity to show their work to a broad (inter)national audience. The program with exhibitions, fashion and theatre performances, talks and film screenings showcases projects that explore, contextualize and celebrate contemporary fashion culture. On the final day of the festival (Sunday 27 November 2022), an online broadcasting will showcase a registration of all physical events.
This years’ program consists of a selection from submitted proposals through the Open Call earlier this year and by projects created by FASHIONCLASH itself, being developed in co-production with partners such as Glamcult, VIA Zuid and Kunstbende.
FASHIONCLASH Festival is accessible to everyone through ticket sales and free activities. The online broadcasting is free of charge. More information about the program, participants and ticket sale will be announced in due time.