The FASHIONCLASH Festival 2022 campaign
We are pleased to release the official campaign for the 14th edition of FASHIONCLASH Festival (25-27 November 2022)! As opposed to the previous editions of our festival campaigns, this year’s campaign is created inhouse by team FASHIONCLASH itself.
Click to enlarge images
Driven by the spirit of the FASHIONCLASH community – from volunteers to coaches to performers – this campaign is centered around the people who have played an important part in the existence and development of FASHIONCLASH Festival, going back to the early start in 2009. Needless to say, these people represent a bigger group of people.
Each individual is captured in a surreal locker room where they prepare themselves for the next game – the 14th edition of FASHIONCLASH Festival! Even though wearing a uniform, each individual is encouraged to portray their own identity in the image. FASHIONCLASH stimulates and empowers the creation of personal identity and strongly supports the uniqueness of each individual.
Giovanni has been a performative coach for many participants of The Clash House for years and will be standing on the sidelines again this year! “As a coach you actually spend a lot of time talking and trying to envision together with the designer you work with. The moment it really comes together is always magical. But last year, during TEUN’s show, everything came together at once - with the story and the outfits... We were all crying - that was really beautiful.”
Tiel has been a participant and volunteer in many FASHIONCLASH projects over the years and has become a true supporter of all of FASHIONCLASH’s endeavors. One of her favorite projects was FabricAge, a community project in which the techniques of textiles received extra attention. “It had a very connecting effect. It was held in the library where the techniques of weaving, embroidery and knitting were practiced. The great thing was the connection of all the people who could walk in without the fear of doing something wrong. That is always so important to me - how do you get people to be open and free, if they don't already know beforehand that they can do something wrong. That openness is also very important to FASHIONCLASH.”
Nieke experienced FASHIONCLASH Festival from various angles - as a participant when she was part of the MAFAD graduation show and eventually as a volunteer and employee. “My favorite memory is actually the backstage vibe before it's showtime. Everyone is so positive and creative and mostly looking forward to the show!”
Inspired by club fandom and club culture, with a strong reference to the sports world, we also designed our own FASHIONCLASH Festival merchandise - a scarf and a pair of socks - in collaboration with KNITWEAR LAB and VODDE.
In the coming months, this concept will be integrated in various multimedia expressions and program components surrounding FASHIONCLASH Festival.
To each and every member of the FASHIONCLASH community – you know who you are - we want to say; thank you for your ongoing support and your effort!
Campaign Image credits
Concept + Art Direction: FASHIONCLASH
Photography: Laura Knipsael
Video: Opulence
Team: Arnold, Denise, Dion, Ella, Giovanni, Laura K, Laura de W, Mami, Miep, Nieke, Philippe, Stephen, Tiel, Tom
Location: Studio Radium, Maastricht
About FASHIONCLASH Festival
During the 3-day festival, a new generation of designers and performing artists from all over the world are given the opportunity to show their work to a broad (inter)national audience. The program with exhibitions, fashion and theatre performances, talks and film screenings showcases projects that explore, contextualize and celebrate contemporary fashion culture. On the final day of the festival (Sunday 27 November 2022), an online broadcasting will showcase a registration of all physical events.
This years’ program consists of a selection from submitted proposals through the Open Call earlier this year and by projects created by FASHIONCLASH itself, being developed in co-production with partners such as Glamcult, VIA Zuid and Kunstbende.
FASHIONCLASH Festival is accessible to everyone through ticket sales and free activities. The online broadcasting is free of charge. More information about the program, participants and ticket sale will be announced in due time.
Become a model or performer during FASHIONCLASH Festival 2022!
Have you always wanted to be part of a performative presentation? Become a model or performer during FASHIONCLASH Festival 2022! We are looking for models & performers for The Clash House and Open Mic Night. Castings will take place in both Amsterdam (6 September) and Maastricht (8 September).
MAARTEN VAN MULKEN by Pasarella
FASHIONCLASH Festival 2022 x KALTBLUT Magazine
Did you applied for Fashion Film & Video as part of FASHIONCLASH Festival 2022 or are you planning to? Good news: we have teamed up with Berlin based KALTBLUT Magazine for the KALTBLUT MAGAZINE AWARD FASHION FILM & VIDEO, that will be handout to 1 of the selected participants of Fashion Film & Video. The winner of this award gets a feature in the February 2023 print edition of KALTBLUT Magazine!
Would you like to become part of the 14th edition of FASHIONCLASH Festival (25-27 November 2022)? The Open Call for Fashion Film & Video, but also for Exhibition (New Fashion Narratives) and Open Mic Night is running until 1 July.
About KALTBLUT Magazine
KALTBLUT Magazine stands for a limitless symbiosis between art, photography, fashion, music and media. The theme of every issue works as a platform for artists to showcase their personal interpretation and point of view.
By adopting this concept KALTBLUT hopes to break free from all traditional conventions and frames and allow an unhinged and borderless unfolding of creativity. Marked by the Internet generation they have opted first for an online magazine format, aiming at achieving the fastest and most global connection between artists and readers. In order to address their target group – the lifestyle interested cosmopolitan- in a proper way, their issues are released every 3-4 months in English. It’s their purpose is to create a thorough insight into every theme they go for, without pros and cons and without falling victim to social restraints. They don’t care about condemning but we care about providing their readers with an eye-opening experience instead.
Open Call for FASHIONCLASH Festival #14
FASHIONCLASH Festival is all about discovering, stimulating and co-shaping the current developments in fashion and unlocking these developments to a wide audience. The 14th edition of the festival takes place 25-27 November 2022 in Maastricht.
*The Open Call is closed*
FASHIONCLASH Festival functions as a platform for designers, as well as a cultural manifestation where the role of fashion in the context of society is questioned and fashion is used to raise awareness. Using the art of fashion design, we dissect the changing awareness around our relationship with our environment and urgent issues to create new narratives and approaches around the subject of fashion. The program reflects the spirit of the world through the art of fashion; an eclectic clash of visions, stories and styles from an outspoken and avant-garde new generation of designers. Participants of the festival belong to a generation of designers and artists who explore and question the boundaries of their discipline. With their works they move between the transdisciplinary domains of fashion, social design and visual arts.
In the footsteps of the last edition of FASHIONCLASH Festival, the upcoming edition of FASHIONCLASH Festival 2022 will be a hybrid edition, a combination of both physical and digital events. In the past two editions, FASHIONCLASH experienced many benefits working with digital media and sees experimenting with digitalization as the future.
Submissions should be applied before Friday 1st of July 2022.