FASHIONCLASH Festival 2014 campaign image is inspired by the theme 'AGE'. What if we could preserve a certain age, how old would you be? The art of fashion can provide a number of means to break down boundaries that are related to the stereotypes concerning age. Aging is not boring, it is a process that can and should be celebrated.
The concept of ‘age’ is the theme of the 6th edition of the FASHIONCLASH Festival.
Age is omnipresent in our society. It is a multi-layered concept and widely discussed. It seems that we could debate endlessly what aging means in the 21st century. There is the societal debate concerning the aging population in Western countries. What can be done to the evident age gap between the old and the young? What kind of actions can be done to prevent the isolation of elderly people in society? The developed health care system means that people will live longer and are able to stay active longer. There is the value debate concerning the adoration of youth, which contrasts the appreciation and respect we often show towards the elderly people. What will be the role of elderly people in the modern society? Has the modern-day obsession with youth made us formulate certain beliefs concerning appropriate behaviour for elderly people? Some say it is inappropriate for an older woman to show off skin.
Whatever is your position in the debate concerning age, it is something that you can relate to. Have you ever considered, for example, how does your age translate to your actions and the way you express yourself? Often it is claimed that certain designs are representative of a certain age only, but is it really so? Equally, art and design provide a number of means to break down boundaries that are related to the stereotypes concerning age. Fashion is capable of discussing whether certain types of clothes are limited to a specific age or how age can be implemented in design.
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FASHIONCLASH Festival 2014 Campaign Image
Credits: Photography: Lisa Klappe Make-up: M.A.C Cosmetics Hair: Kevin Murphy Design: Studio Noto Models: Karen Kikkert, Veronique Obrie & Josien Hennen